Personlising based on user attributes

Hi there! I am working on a personalized product feed for my e-commerce site. Users set up some information such as size and brand preference in their profile that I would like to use in my personalization strategy. The only way I can think of achieving this is sending an event when they modify their user data with the maximum weighting since they’ll likely only do it once.

I’m wondering if anyone has achieved a similar personalization strategy in a different way! Thanks in advance.

  • Jack