Rules to return category pages on search

Is it possible to create a rule for specific query to send customer to a category page? We get a lot of broad searches on our websites that we already have categories created for and I think it would provide a better UX to send the customers there instead of SRP

Example query “football” we show thousands of products on SRP but we have a Football category page which has better navigation. How can i send customers here from the search using a rule? I’ve seen this in action on other websites but struggling to find documentation for how this can be done.